Introduction
If you’ve been hunting for an efficient email marketing platform, odds are you’ve stumbled upon SendinBlue. But, with countless options in the market, the question remains – is SendinBlue the right choice for your business in 2024? We’ve got you covered, as we take an in-depth look at its features, usability, pricing, and more.
Table of Contents
SendinBlue: A Quick Overview
SendinBlue, now turned Brevo, has been a strong player in the email marketing arena since 2012. It serves over 80,000 users, delivering a whopping 100 million emails daily. SendinBlue is a perfect fit for SMEs, offering a cost-effective solution compared to MailChimp, with an added advantage of more functionality.
Key Features of SendinBlue
Let’s delve straight into the platform’s most important features, ranging from its intuitive drag-and-drop email editor to its fantastic customer support.
Drag and Drop Email Editor
The SendinBlue email editor is user-friendly, allowing you to create newsletters with ease.
A/B Testing
Optimize your campaigns by testing multiple subject lines and selecting the winner.
SMS & Autoresponder Messages
With SendinBlue, you can dispatch SMS and autoresponder messages.
Landing Pages
In Business and Enterprise plans, you can create landing pages from scratch or use their professional templates.
Reports and Analytics
All the essential email marketing metrics, including email click-map, google analytics integration, and geo-tracking are available.
Opt-In Forms
SendinBlue’s dynamic subscription forms can be customized to align with your brand.
Email Marketing Automation
SendinBlue offers robust email automation functionality, allowing you to target leads based on their on-site actions.
Transactional Emails
You can send transactional emails like order confirmations and password resets directly through SMTP.
SendinBlue Review: Email Marketing
SendinBlue offers an array of tools for sending email marketing campaigns, making it a top choice for SMEs. Here’s a detailed look at what the platform brings to the table.
Email Templates
SendinBlue offers over 65 pre-made templates to help you get started quickly.
Contact Management
SendinBlue allows you to manage and segment your email lists, view engagement stats, create subscription forms, and more.
Email Marketing Automation
With SendinBlue, you can trigger one-off emails and set up complete automation sequences and email funnels.
CRM
SendinBlue includes a sales and marketing CRM where you can store and manage all of your contact information.
Reporting and Analytics
SendinBlue tracks all the essential email metrics, providing in-depth insights about your subscribers.
Pricing
When it comes to pricing, SendinBlue is a remarkably cost-effective solution. Pricing is based on the volume of emails, rather than the size of your list.
User Reviews
We also took the time to gather reviews from long-time SendinBlue users. Here’s what they had to say.
Pros
Users praised the platform’s ease of use, flexibility, and affordability.
Cons
Users have mentioned that multiple logins are only available in the Business plan as an add-on and that the platform is not an Enterprise automation system.
Final Verdict
In conclusion, SendinBlue is a valuable tool for email marketing. The functionality you get for what you pay is almost unheard of for email marketing software. With a score of 4.6 out of 5, SendinBlue could be the perfect fit for your email marketing needs.
About the Author
Having worked as a professional blogger, copywriter, writer, and content strategist for years, I’ve created dynamic content in the form of blog posts, high converting email campaigns, landing pages, bridge pages, and newsletters. I’ve written for a plethora of high-quality clients including Reader’s Digest, Judicious Inc, E-commerce Platforms, and Digital Merchant.
